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Frequently Asked Questions

General Information

What does Nature Valley put in its bars, and what does it leave out?

Nature Valley bars are made with, wholesome ingredients like nuts and real honey, depending on the line. The bars are made with no artificial flavors, no colors from artificial sources, and no high fructose corn syrup.

What is the difference between Nature Valley Crunchy, Protein, and Sweet & Salty bars?

Crunchy Granola Bars are whole grain, quick energy snack with a toasted, crunchy texture. Protein bars offer more staying power, with 10g of protein per serving. Sweet & Salty bars lead with whole nuts and a sweet-and-salty taste. Pick Crunchy for a classic, light energy snack, Protein for something more filling, and Sweet & Salty for the perfect balance of savory sweetness.

Does Nature Valley use artificial sweeteners?

No. All Nature Valley bars are made with no artificial flavors, no colors from artificial sources, and no high fructose corn syrup.

Are Nature Valley Crunchy bars made with whole grains?

Yes. Whole grain oats are the foundation of Nature Valley Crunchy bars and are usually the first ingredient on the label. The amount per serving depends on the product. A two-bar serving of Oats ‘n Honey Crunchy delivers 22g of whole grain, nearly half of the recommended daily amount of 48g.

How long has Nature Valley been around?

Nature Valley made the world’s first granola bar in 1973. In the 50+ years since, the lineup has grown to include other formats and flavors, but whole food ingredients are still the base of every bar.

What kinds of Nature Valley bars are available, and which one is best for snacking, workouts, or breakfast?

Nature Valley has a bar for every adventure. From our original Oats ‘n Honey Crunchy Bars, to Chewy Protein, Soft-Baked Breakfast Bars and our indulgent Wafer Bars. Nature Valley Protein Bars and Nature Valley Creamy Protein Bars offer 10g of delicious protein. Satisfy your afternoon cravings with Sweet & Salty Bars and our new Sweet & Salty Soft-Baked Bars, making snack time even sweeter. Don’t forget Nature Valley Peanut Free Chewy Bars, perfect for those lunch boxes.

Which Nature Valley product flavors are fan favorites or best-selling right now?

Nature Valley Oats ‘n Honey Crunchy bar, Peanut Butter Dark Chocolate Protein bar and Dark Chocolate Peanut & Almond Sweet & Salty Bar.

How do Nature Valley bars compare to other granola brands in terms of taste, nutrition, and price?

Nature Valley is the Original Granola Bar, created in 1975, making the granola bars you know and love. Often known for our crumbs, we have a bar for every adventure and every time of day. So whether you like to keep it classic with a Nature Valley Crunchy Granola Bar or try something new like a Nature Valley Wafer Bar, there’s a delicious option you and your family will love.

How many calories, grams of sugar, fiber, and protein are in a Nature Valley Crunchy Granola Bar?

Nature Valley Oats ‘N Honey Bars have 190 calories, 2g fiber, 3g protein and 11g total sugar in a 2-bar package.

How much protein is in each Nature Valley Protein Bar?

Nature Valley Protein Bars have 10g of total protein. The %DV for protein on the package reflects the amount of complete protein per serving. This product contains Peanut, Soy and Milk Ingredients. Check the labels to confirm nutrition information.

Dietary Restrictions & Allergies

Which specific Nature Valley bars are gluten-free, and where can I find a complete list?

Visit the Nature Valley Product page to discover our Gluten Free offerings.

Are there any Nature Valley bars that are 100% vegan and plant-based?

Most Nature Valley Bars are made with honey, dairy or whey. Check labels to confirm plant-based options.

What Nature Valley products are safe for people with nut allergies or schools with nut-free policies?

Nature Valley Peanut Free Chewy Bars are made in a peanut-free facility. Check labels to confirm nut and allergen contents. Most Nature Valley bars do contain peanuts, almonds, or cashews.

Weight Management & Nutrition

Can I include Nature Valley Protein Bars in a weight loss or muscle-building diet plan?

Nature Valley Protein Bars and Nature Valley Creamy Protein Bars contain 10g of protein.

Are Nature Valley products good for meal prepping or snack packs?

Yes, Nature Valley makes on-the-go snacking easy and delicious. Visit our recipe page for snack hacks and dessert ideas the whole family will love.

Kids’ Nutrition

Are Nature Valley Soft-Baked Oatmeal Squares a snack option for school lunches?

Nature Valley has many kid-friendly options like our Peanut Free Chewy Bars made in a peanut-free facility and our Protein Bars with 10g of protein. Check the labels to confirm nutrition information.

What are the recommended serving sizes of Nature Valley bars for toddlers, kids, and teens?

Nature Valley Peanut Free Chewy Bars are perfect for a lunch box snack. Teens would enjoy Nature Valley Protein Bars with 10g of protein. Check the label for nutrition information.

Do Nature Valley granola bars provide a good source of whole grains for growing children?

Many Nature Valley bars are made with Whole Grain Oats. Check the label for nutrition information.

Sustainability & Ingredients

Is Nature Valley packaging recyclable?

Nature Valley boxes are curbside recyclable and Nature Valley Crunchy Bar wrappers are In-Store Drop-Off recyclable, certified by How2Recycle. Visit the Nature Valley sustainability page to learn how to recycle your wrappers and find a drop-off location near you. Nature Valley designed the first plastic film wrapper designated as Store Drop-Off recyclable by How2Recycle and launched with our iconic Crunchy bars in 2021. We chose not to patent the wrapper to welcome other food brands to continue working with suppliers toward making their product packaging recyclable.

What sustainability or environmental programs does Nature Valley support?

Nature Valley is a proud partner of the National Park Foundation and the National Park Conservation Association. Visit the Nature Valley National Park page to learn more.

Product Usage, Storage & DIY

How can I use Nature Valley Granola Clusters in smoothies, yogurt bowls, or breakfast recipes?

Nature Valley Granola and Nature Valley Bars make great additions to yogurt bowls, smoothie bowls, ice cream and more. Visit the Nature Valley Recipe page for more tasty snack hacks.

Is there a way to make homemade granola bars that have the same crunch as Nature Valley bars?

While nothing beats the original, we do suggest visiting the Betty Crocker website for their Honey Nut Granola Recipe.

Buying, Subscriptions & Customer Support

Where can I buy Nature Valley granola bars online or in local grocery stores near me?

Nature Valley is available at most major retailers, including Walmart, Target, Amazon, and grocery stores nationwide.

Does Nature Valley offer bulk purchases, multi-packs, or wholesale options for large families or offices?

Yes, look for club-size packs at Costco, Sam’s Club, and Amazon.

Is there a Nature Valley auto-delivery or subscription box service available for regular shipments?

Some retailers like Amazon offer Subscribe & Save. There are no direct subscription service from Nature Valley at this time.

Are there any current Nature Valley discounts, coupons, or promo codes I can use when buying online?

Look for Nature Valley on Box Tops for Education and Good Rewards for more delicious ways to save on your Nature Valley favorites.

How can I contact Nature Valley’s customer service for questions, complaints, or product feedback?

Visit naturevalley.com/contact or call the customer service line listed on packaging.

Granola Bars (Crunchy)

What are the ingredients in Nature Valley Oats 'n Honey Crunchy Granola Bars?

Whole grain oats are the first ingredient. The bars are sweetened with real honey, a touch of brown sugar syrup and sugar, with no artificial flavors, no artificial colors, and no high fructose corn syrup. The rest of the list is recognizable: oil, salt, baking soda, soy lecithin, and natural flavor, which are there for binding, texture, and shelf stability.

How much sugar is in Nature Valley Crunchy Granola Bars, and what kind?

A two-bar serving of Oats ‘n Honey has 11g of added sugar, from real honey, brown sugar syrup, and sugar. There is no high fructose corn syrup. The bars are a whole grain, quick energy snack with a toasted, sweet taste. For a more balanced snack, pair a single bar with fruit, a handful of nuts, or a yogurt cup. Sugar varies by flavor, so check the Nutrition Facts panel on the box for the exact amount.

How much whole grain and how many calories are in a serving?

A two-bar serving (42g) of Oats ‘n Honey has 22g of whole grain and 190 calories. Whole grain oats are the first ingredient, and one serving covers close to half of the 48g recommended daily value.

Are they made with real honey or honey flavoring?

Nature Valley Crunchy Granola Bars are made with real honey, listed by name in the ingredient statement on the honey-sweetened flavors like Oats ‘n Honey. It is not honey flavoring. The honey helps give the bars both their sweetness and their toasted-oat aroma.

Are Nature Valley Crunchy Granola Bars nut-free?

No. While some flavors explicitly contain nuts in the ingredients list, all Nature Valley Crunchy flavors may contain peanut, almond, and pecan ingredients. Check the allergen statement on the box before serving in a nut-free setting like a school.

Are Nature Valley Crunchy Granola Bars good for a lunchbox or a hike?

Yes. They come in individually wrapped two-bar pouches that hold up in a lunchbox or a backpack, and they are shelf stable with no refrigeration needed. A 17.88 oz box has 12 two-bar pouches, 24 bars in all, which suits weekly lunchbox packing, hiking, road trips, and pantry stocking.

How do Crunchy Granola Bars compare to Nature Valley Protein bars?

Crunchy Granola Bars are a whole grain and quick energy snack. Protein bars offer more staying power, with about 10g of protein per bar. Choose Crunchy for a light energy snack and Protein for a more filling one.

Protein Bars

How much protein is in a Nature Valley Protein bar, and where does it come from?

Each bar has 10g of protein from a blend of sources. Roasted peanuts and almonds provide protein, along with healthy fats and fiber. Soy protein isolate and whey protein concentrate bring each bar up to 10g.

How much sugar is in a Nature Valley Protein bar, and where does it come from?

The Salted Caramel Nut bar has 6g of total sugar, 5g of which are added sugars, resulting in a ratio of 10g of protein to 5g of added sugar per bar. The bars do not use sugar alcohols. Sugar varies by flavor, so check the Nutrition Facts panel on the box for the exact amount.

Why does the ingredient list include soy protein isolate and corn syrup if Nature Valley is a natural brand?

Each ingredient has a job. Roasted peanuts and almonds are the whole-food protein and fat anchors. Soy protein isolate and whey protein concentrate bring each bar up to 10g of protein. Corn syrup is a binder that helps hold the bar together and adds a little sweetness. The bars have no artificial flavors, no artificial colors, no high fructose corn syrup, and no sugar alcohols.

How much fiber and how many calories are in a Nature Valley Protein bar?

The Salted Caramel Nut bar has 5g of fiber and 200 calories per bar.

Are Nature Valley Protein bars gluten free?

Yes. The Protein Chewy bars are made with gluten free oats. The Salted Caramel Nut bar contains peanut, soy, almond, and milk ingredients. Anyone managing allergies should check the allergen statement on the box.

Do Nature Valley Protein bars contain dairy?

Yes. The Salted Caramel Nut bar contains a milk ingredient because whey protein concentrate is part of the protein blend. The blend can vary by flavor and format, so anyone avoiding dairy should check the allergen statement on the box.

Are Nature Valley Protein bars a good snack for kids?

Yes, as part of a balanced diet. The Salted Caramel Nut bar has 10g of protein, 5g of fiber, and 200 calories, which fits a snack-sized bar for kids. It contains peanut, soy, almond, and milk ingredients, which are listed on the allergen statement. Smaller 5-count boxes are available for households that want a smaller pack.

When is a good time to eat a Nature Valley Protein bar?

Nature Valley Protein bars are a great between-meal snack, a protein top-up after a workout, a lunchbox add-in for school or work, or an on-the-go option for hikes and commutes. The 10g of protein and 5g of fiber are there to help with staying power.