Nature Valley snack bar boxes featuring Crunchy Oats 'n Honey, Crispy Creamy Wafer Peanut Butter Chocolate, and Protein Peanut Butter Dark Chocolate, set against a green background with retro orange, red, and yellow stripes.

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A person broke bar in two half's while other person holds two half's of bar.

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The Original Granola Bar. Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar.

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