Nature Valley Sweet & Salty Salted Caramel and Creamy Protein Peanut Butter Chocolate bars against a green background with colorful stripes.

Nature Valley Soft Baked PB and J and Kid Protein Bars

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The Original Granola Bar. Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar.

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