A curly haired girl wearing sunglasses, leaning against a rock wall and eating a Nature Valley Crunchy bar.

The Original Granola Bar

Nature Valley was established in 1973 with the introduction of granola cereal. There was just one problem: it wasn’t designed to be eaten outside. So we got to work creating the world’s first-ever granola bar.

Three boxes of Nature Valley bars: Protein, Crunchy, and Sweet & Salty

Nearly 50 Years Later,

We don’t just offer one granola bar. We offer a full line of bars, snacks, and granola available on-the-go to inspire people to connect with nature. Because we don’t take the “nature” in our name lightly.

Proud Partner of the Outdoors

Nation Park Foundation logo

National Park Foundation

We are proud to have contributed more than 4 million dollars in support of preserving and protecting parks for future generations.

National Parks Conservation Association logo

National Parks Conservation Association

Our eleven-year partnership with the NPCA has helped protect and preserve as well as raise awareness for ways to enjoy and give back to our national parks.

Wilderness Inquiry logo

Wilderness Inquiry

We partner with Wilderness Inquiry to connect more than 32,000 youth to educational outdoor adventures that bring nature to life.

Vail Valley Foundation Logo

Vail Valley Foundation

We are a proud sponsor of this organization in the heart of the Rockies that celebrates and elevates art, athletics, and education in the community.

Vail Resorts Logo

Vail Resorts

We are a proud partner of Vail Resorts by helping create unique guest experiences, developing custom snack offerings, and amplifying events.

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Jackson Hole

We love being able to fuel human powered adventures through the Tetons, support schools in local communities, and help with sustainability efforts.

A group of people standing in Oats farm

Our Sustainability Efforts

In 2019 we began providing financial support to help farmers adopt regenerative agriculture practices in regions that supply our oats – and we continue to support eight oat farmers on their regenerative agriculture journey today. Why? Because we believe in preserving and protecting the land we live on.

Our Food Philosophy